Music Industry

We Three

This band that I’m about to present to you took America by storm when they performed on America’s Got Talent. They sang an original song about their mom who died of cancer, you may have heard of it. Does “Heaven’s Not Too Far” sound familiar? If it doesn’t, their audition can be watched here. Fair warning — you may cry because I absolutely bawled. Emotional intelligence plays such a huge role in the realm of A&R.

Technically, We Three has already been discovered, but I want to feature them because of the impact they had on me. They made a huge statement on a big platform, and TV show. For me, I would just usually watch the auditions and not go any further into the show so one day, randomly, they came up in my head and I couldn’t remember their name for the life of me. It bugged me so much. Clearly I ended up finding them since I’m making this post. Anyway, the song that they ended up performing on America’s Got Talent was stuck in my head, and I bet you all can’t figure out where I re-discovered them. Ding ding ding, it was TikTok. Since my ‘for you’ page is catered to my likings, We Three came up one day and it was as if I was rediscovering them all over again. 

Image of We Three via statesman journal.

Their song, “Secrets” came out in January of this year, and this is what gravitated me towards them. “Secrets” has surpassed 1 million streams on Spotify. This song is about those who struggle with mental health and that they’re not alone in their struggles or journey. Because of this, We Three relates many of their songs to real life experiences. In my personal opinion, when an artist or singer-songwriter can relate to their fans, their listeners, their audience, it makes their music much more relatable and more people are tended to gravitate towards them. This results in fans wanting to go to concerts and see their shows, buy their merch, etc. Anything that shows their dedication as fans and what they can do to support them will be done.

Image of We Three via The Hidden Hits.

For those of you who don’t know the band consists of three siblings: Joshua, Bethany, and Manny. Their music is mainly established in pop and indie genres. Focusing on the data side (oh, I know it’s very exciting, but it proves a point), We Three has about 483,000 monthly listeners on Spotify. Many may not know this, but since the industry transitioned from CDs to streaming services it is hard for artists to make a living just on streams. That’s why there’s concerts, merchandise, and more. Basically anything that can move them forward in the industry and by making a profit from it.

We Three is continuing to grow and I truly believe that they have established a true connection with their fans, and continue to impact people with their sound, music, and lyrics. They will continue to establish an audience, like many, who are willing to listen.

We Three is currently signed with Palawan Productions, and like many they are excited to get back on the road and perform!

As always, I will link their socials below so you all can check them out! That’s it for this week’s spotlight! Stay tuned for next week!

Website. Spotify. Apple Music. TikTok. Instagram. Facebook.

By The A&R Guru

Kristi, founder and creator of The A&R Guru, graduated from Belmont University in April of 2021. She earned her BBA in Music Business and a minor in Production. She's passionate about A&R, digital marketing, event management, production, and touring. One of the most important things she wants her audience to know is that talent is everywhere, and as a music industry professional, she is determined to find it.

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