About

Who Is The A&R Guru?

Founder and Creator of The A&R Guru, Kristi, graduated from Belmont University in April of 2021. She studied Music Business and received her Bachelor’s in Business Administration and minor in Production. Kristi is passionate about the music industry, the artists that surround it and the upcoming talent that will ultimately define the industry later on. She utilizes social media like TikTok, Youtube, and Instagram; streaming sites such as Spotify, Apple Music, and Chartmetric, a data analytic tool, to find new acts. She currently resides in her hometown continuing to pursue her dreams in the industry.

With this establishment, Kristi has already connected with hundreds of artists, PR companies, and management companies all over the world.

“Talent is everywhere, we just need to be willing to find it.”

Kristi Smith, Founder and Creator of The A&R Guru

Music, once admitted to the soul, becomes a sort of spirit, and never dies.

Edward Bulwer-Lytton